We aren't jewelers. We aren't flippers. We are a group of passionate watch collectors who enjoy taking care of our timepieces and using them until it becomes time to move on to the next set. After amassing more watches than we knew what to do with, we decided to build a store that would allow us to pass on our gems to the next collector. That's why you will find our prices to be among the lowest on the internet or at a store. We aren't in this to make money. We are in this to have fun and bring joy to everyone in the horological community.